IUBH University of Applied Sciences

Master in International Marketing Management

IUBH University of Applied Sciences


You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company.

With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment.

Temario del curso

1st semester

    Strategic Service Management

    Global Brand Management
    International Consumer Behaviour

    Applied Marketing Research
    Current Issues in International Marketing
    Sales & Pricing

2nd semester

Master Thesis & Colloquium

Step-by-step to your Master's degree in Int. Marketing Management

    First semester

    The first semester is for your expanding specialisation in the field of marketing management.

    Second semester

    In this semester you complete your studies by writing your Master's thesis. The thesis is written under the expert supervision of professors and lecturers as an independent scientific paper for solving a management task.

The courses are held in lecture and seminar format. There are about 30 students per class – this encourages dialogue between professors and students.


El programa se recomienda a personas interesadas en adquirir una Maestría para su desarrollo profesional dentro del mundo del marketing internacional. 


Preliminary studies:    

Int. Management Marketing 120 ECTS: Bachelor´s degree (180 ECTS)    

Int. Marketing Management 60 ECTS:

    240 ECTS from economic undergraduate studies or

    210 ECTS from economic undergraduate studies + practical work experience (30 ECTS) or

    210 ECTS from non economic undergraduate studies + Path2Master (30 ECTS) or

    210 ECTS from non economic undergraduate studies + TASC exam

Final grade: Minimum grade point average of 3.0 according to the German grading system

Language skills: English, academic IELTS 6.0/ TOEFL IBT 80 points/ PTE 56 points (51 points in each component)

Aptitude Test TASC

The TASC examination is used to determine if you have the knowledge and skills necessary to successfully pursue the IUBH degree programme to which you are applying. Preparatory study materials are available on our CLIX learning platform to all candidates who will be taking the test. The materials include further literature references and detailed instructions that make it possible to work, for the most part, independently in preparation for taking the test.


El programa es ideal para adquirir conocimientos especializados sobre las problemáticas actuales del marketing, con un enfoque principal en lo referente a la gestión internacional de las empresas.

La sumatoria de estudio teórico y actividades practicas generan profesionales con habilidades en la planificación, implementación y control de campañas de marketing, utilizan la estrategia para acceder al mercado internacional.

Idiomas en los que se imparte



La cursada conlleva entre dos y cuatro semestres. 120 ECTS


The Master's degree programme prepares you for different management roles with a focus on Marketing Management:

  • You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.

  • Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.

  • You also train soft skills such as communication and intercultural competence in addition to methodological skills.

Titulación obtenida

IUBH otorga a sus egresados el Master in International Marketing Management.

Perspectivas laborales

A higher starting salary, excellent opportunities for advancement, secure future prospects: An excellent degree at a private German university like the IUBH opens up opportunities and options for your entire further career path. Investing in these opportunities pays off.

Ventajas del curso

Your advantages

Gain priceless experiences abroad
Expand your network with international contacts
No additional fees
A switch is possible every semester (at the end of each semester)

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Master in International Marketing Management

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Master in International Marketing Management