Master in International Marketing Management
Información del curso
Descripción
You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company.
With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment.
Temario
Strategic Service Management
Specialisations:
Global Brand Management
International Consumer Behaviour
Applied Marketing Research
Current Issues in International Marketing
Sales & Pricing
2nd semester
Master Thesis & Colloquium
Step-by-step to your Master's degree in Int. Marketing Management
First semester
The first semester is for your expanding specialisation in the field of marketing management.
Second semester
In this semester you complete your studies by writing your Master's thesis. The thesis is written under the expert supervision of professors and lecturers as an independent scientific paper for solving a management task.
The courses are held in lecture and seminar format. There are about 30 students per class – this encourages dialogue between professors and students.
Destinatarios
Requisitos
Int. Management Marketing 120 ECTS: Bachelor´s degree (180 ECTS)
Int. Marketing Management 60 ECTS:
240 ECTS from economic undergraduate studies or
210 ECTS from economic undergraduate studies + practical work experience (30 ECTS) or
210 ECTS from non economic undergraduate studies + Path2Master (30 ECTS) or
210 ECTS from non economic undergraduate studies + TASC exam
Final grade: Minimum grade point average of 3.0 according to the German grading system
Language skills: English, academic IELTS 6.0/ TOEFL IBT 80 points/ PTE 56 points (51 points in each component)
Aptitude Test TASC
The TASC examination is used to determine if you have the knowledge and skills necessary to successfully pursue the IUBH degree programme to which you are applying. Preparatory study materials are available on our CLIX learning platform to all candidates who will be taking the test. The materials include further literature references and detailed instructions that make it possible to work, for the most part, independently in preparation for taking the test.
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Metodología
Idiomas en los que se imparte
Duración
Objetivos
The Master's degree programme prepares you for different management roles with a focus on Marketing Management:
- You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
- Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.
- You also train soft skills such as communication and intercultural competence in addition to methodological skills.