IUBH University of Applied Sciences

Bachelor in Tourism Management

IUBH University of Applied Sciences


Tourism is a diverse and forward-looking industry that plays an important economic role in almost every country in the world. Experts predict another 70 million jobs over the next decade with a wealth of exciting career opportunities around the world. In Tourism Management you will get to know all aspects of the dynamic and customer-oriented tourism industry while developing your management skills. Successful graduates work for major tour operators, national tourism offices, trade fair and convention organisers, consulting firms, hotel chains and airlines.

Our professors and lecturers attach great importance to the close integration of theory and practice. Most of them have themselves gained many years of specialist and management experience on an international level – and would like to share it. They do this for example through case studies, projects and field trips to renowned companies.

Temario del curso

1st Semester
  •     Tourism Stakeholders & Markets
  •     Marketing
  •     Human Resources
  •     Operations & Organisation
  •     Academic Research I
  •     Foreign Language I
  •     Statistics
  •     Financial Accounting

2nd Semester
  •     Geography in Travel & Tourism
  •     Tour Operations & Travel Services
  •     Business Communication
  •     Management & Cost Accounting
  •     Computer Analysis
  •     Foreign Language II
  •     Mathematics

3rd Semester
  •     Development of an online travel website
  •     Microeconomics
  •     Macroeconomics
  •     Tourism Consultancy Project I
  •     Financial Management
  •     Foreign Language III

4th Semester
  • Internship in Germany or Abroad

5th Semester
  •     Intercultural Communication
  •     Organisational Behaviour
  •     Academic Research II
  •     Business Marketing Research

  •     Sales & Distribuation
  •     Tourism & Hospitality
  •     Spa & Wellness
  •     Destination Management
  •     Marketing

6th Semester
  •     Legal Aspects of Tourism
  •     Global Distribution Systems
  •     Tourism Analysis
  •     International Tourism Field Trip
  •     Tourism Consultancy Project II

Bachelor Thesis & Colloquium


Este programa es el más buscado por estudiantes, profesionales y empleados de sectores vinculados al turismo. 



Studying at the IUBH supports and challenges you. Here is what you need to bring with you to become part of our university.

  • Secondary school diploma, technical school certificate or equivalent

  • Equivalent qualifications from foreign schools are recognised accordingly. The International Baccalaureate (IB) may also be recognised as an admission requirement. Talk to our student advisory service about this.

Knowledge of English

Since all our degree programmes are taught in English, proof of language proficiency is required (TOEFL, IELTS or Cambridge). If you do not have any of the above-mentioned English qualifications yet, they can be submitted later before the start of your studies.


Los contenidos dictados en esta formación apuntan a generar profesionales idóneos y con los conocimiento teóricos y prácticos necesarios para llevar adelante proyectos vinculados a la gestión turística.
Dentro del programa se ven fundamentos sobre mercado turístico, marketing, contabilidad, finanzas, micro y macro economía, así como también realizan proyectos turísticos a ser evaluados por profesionales del área.

Idiomas en los que se imparte

100% English


180 ECTS. 6 semesters.
La formación está elaborada para desarrollarse en seis semestres.


What you will learn from us

  • You gain detailed knowledge of structures and organisations in the international tourism and hotel industry.

  • You gain practice-oriented experience with topics such as tourism geography, online tourism, tourism law and tourism policy.

  • You work on additional qualifications such as advanced foreign language skills and modern presentation and communication techniques.

  • You gain in-depth economic knowledge, including micro and macroeconomics, statistics and accounting.

Titulación obtenida

Quienes egresan reciben el Bachelor in Tourism Management.
Accreditation: FIBAA accredited

Perspectivas laborales

Los estudiantes que adquieren este título pueden aplicar a más y mejores ofertas laborales en el campo del turismo.
As a manager in the diverse tourism industry, you have many responsibilities. After graduation, for example, you can work as a:
Product Manager / Tour operator
Destination manager
Management consultant
Whether it is at a global medium-sized company or at a multinational corporation abroad – the IUBH prepares you well for the global job market. The numbers speak for themselves: 3 out of 4 of our graduates work in an international environment, and every third person works abroad.


  • Studying at our university is generally possible for any qualified people who are interested. We support you with selected cooperation partners. Together, we have developed financing options that make a rewarding and sustainable investment in your education and future possible.

Ventajas del curso

In the Tourism Management Bachelor programme, you can opt for one of 5 majors to develop your specialisation:
- Marketing
- Destination management
- Sales & Distribution
- Spa & Wellness management
- Sustainable Tourism, Hospitality & Events

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Bachelor in Tourism Management

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Bachelor in Tourism Management