Arkansas State University - Campus Querátaro

Bachelor of Science (B.S.) in Strategic Communications

Arkansas State University - Campus Querátaro

Licenciatura
Escolarizada
Oficial / Homologado
40 Horas
  • Colón (Querétaro)
84.978 $

Descripción

Students graduating from this program will know and understand how to use advertising, public relations, social media, branding, crisis communication, media relations, research methods and evaluation tools to help organizations communicate and build relationships with their publics.

Temario del curso

General education (33h)
  • ENG 1003 Composition I
  • ENG 1013Composition II
  • ENG 2013World Literature since 1660
  • COM 1203Oral Communication
  • ART 2503Fine Arts Visual
  • HIST 2773History since 1876 OR
  • POSC 2103U.S. Introduction to U.S. Government
  • PHSC 1014Energy & The Environment
  • BIOL 1063People & The Environment & Lab
  • MATH 2194Survey of Calculus
  • CMAC 1003 Mass Communications for Modern Society
Strategic Communication courses  (40)
  • AD 3023    Principles of Advertising    
  • AD 4003    Account Planning & Management    
  • CMAC 2053    Introduction to Visual Communications    
  • CMAC 3001    Professional Seminar    
  • CMAC 1001    Media Grammar and Style    
  • CMAC 2003    Media Writing    
  • CMAC 4073    Communications Law and Ethics    
  • PR 3003    Public Relations Principles    
  • PRAD 3143    Strategic Writing    
  • PRAD 4213    Social Media in Strategic Communications    
  • PRAD 4753    Strategic Communication Case Studies    
  • PRAD 4763    Strategic Communication Campaigns    
  • GCOM 3673    Desktop Publishing and Publication Design    
  • One course in Communications Electives    
Emphasis in Advertising (6h)
  • AD 3033    Advertising Elements and Execution    
  • AD 3333    Media Advertising and Sales    
Emphasis in Public Relations (6h)
  • PR 3013    Public Relations Tools & Techniques   
  • PR 4013    Public Relations Practicum and Professional Development    
Emphasis in Social Media Management (6h)
  • AD 3133    Interactive Advertising    
  • AD 4333    Social Media Measurement    

Competencias para las que le prepara el curso

They will be prepared to work for advertising and public relations agencies, companies big and small, governmental agencies, and nonprofit operations such as universities, hospitals, museums and other non-governmental organizations.

Destinatarios:

Students who want helping organizations to communicate more effectively

Prueba de acceso

No

Metodología

Presence-based modality

Idiomas en los que se imparte

English

Tipo de evaluación

Students majoring in Strategic Communication will need to complete a Minor in Business.

Objetivos

When they finish the bachelor, they will be ready to help organizations to communicate more effectively

Titulación obtenida

Bachelor Degree in Strategic Communication

Perspectivas laborales

Working as a Communication Strategist in Online Communication

Precio

84.978 $
pesos mexicanos

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Bachelor of Science (B.S.) in Strategic Communications

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Bachelor of Science (B.S.) in Strategic Communications