Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
All types of organizations perform marketing activities to facilitate exchanges. Businesses as well as nonbusiness organizations such as universities, charitable organizations, community theatres and hospitals perform marketing activities.
The major in marketing provides education and training for those interested in planning and implementing successful marketing strategies.
Marketing students will have to choose, according to their interests and what they want to learn, between the following emphases:
- International Business
- Marketing Analytics
- Marketing Management
Competencias para las que le prepara el curso