IUBH University of Applied Sciences

Bachelor in International Marketing Management

IUBH University of Applied Sciences


Whether in an agency, in a consulting company, in the marketing department of a corporation or directly at an internet service provider – creative and strategic specialists in marketing are in demand everywhere. So you can potentially be employed at almost any company, both national and international. And the industry, especially in the digital sector, is growing steadily, offering great career prospects.

Our professors and lecturers attach great importance to the close integration of theory and practice. Most of them have themselves gained many years of specialist and management experience on an international level – and would like to share it. They do this for example through case studies, projects and field trips to renowned companies.

Temario del curso

1st semester
  •     Statistics
  •     Academic Research I
  •     Marketing
  •     Human Resources
  •     Service Operations & Organisation
  •     Intercultural Communication
  •     Service Project Management
  •     Financial Accounting

2nd semester
  •     Business & Marketing Research
  •     Consumer Psychology & Behaviour
  •     Organisational Behaviour
  •     Financial Management
  •     Management & Cost Accounting
  •     Mathematics
  •     Computer Analysis

3rd semester
  •     Macroeconomics
  •     Microeconomics
  •     German Law
  •     International Law
  •     Pricing
  •     Sales & Distribution
  •     Marketing Communications
  •     Current Issues in Marketing

4th semester
  • Internship in Germany or Abroad

5th semester
  •     Business Communication
  •     Business & Marketing Research
  •     Marketing Controlling
  •     Customer Relationship Marketing

    Specialisations (excerpt):
  •     Communication
  •     Online Marketing
  •     Sales

or: optional Semester Abroad

6th semester
  •     Entrepreneurship & New Venture Management
  •     Strategic Marketing Management
  •     Academic Research II
  •     International Marketing Project
Bachelor Thesis & Colloquium

In the International Marketing Bachelor programme, you can opt for one of 3 majors to develop your specialisation: 
  • Sales
  • Communication
  • Online Marketing


  • Los contenidos dictados se recomiendan a personas afines al área, ya sea a nivel profesional o laboral, que requieran una formación específica en marketing internacional. 


Studying at the IUBH supports and challenges you. Here is what you need to bring with you to become part of our university.

  • Secondary school diploma, technical school certificate or equivalent

  • Equivalent qualifications from foreign schools are recognised accordingly. The International Baccalaureate (IB) may also be recognised as an admission requirement. Talk to our student advisory service about this.

Knowledge of English

Since all our degree programmes are taught in English, proof of language proficiency is required (TOEFL, IELTS or Cambridge). If you do not have any of the above-mentioned English qualifications yet, they can be submitted later before the start of your studies.


Theory and practice closely linked through case studies, projects, certificates and internships

Idiomas en los que se imparte



Duration: 180 ECTS, 6 semesters.
Internship: 1 semester at home or abroad
Study abroad: 1 semester (voluntary, performance-related)


The International Marketing Management programme is practical and cutting edge: Case studies, project groups and field trips as well as an integrated internship ensure the programme has immediate practical relevance.

  • You deal with marketing-related topics such as customer behaviour, campaign planning and marketing communication in a practice-oriented manner.

  • You deal in detail with specific management topics such as human resource management, project management and market research.

  • You gain in-depth economic knowledge, including micro and macroeconomics, statistics and accounting.

Titulación obtenida

Al finalizar los estudios, los estudiantes reciben el Bachelor in International Marketing Management.
Accreditation: FIBAA accredited

Perspectivas laborales

Whether in an agency, in a consulting company, in the marketing department of a corporation or directly at an Internet service provider – creative specialists in marketing are in demand everywhere. After graduation, for example, you can work as a:
Product manager
Marketing manager
Sales manager
University graduates with relevant knowledge in the area of marketing are sought after virtually everywhere: in agencies, companies from every sector that operate nationally and internationally, and consulting firms.


Studying at our university is generally possible for any qualified people who are interested. We support you with selected cooperation partners.

Together, we have developed financing options that make a rewarding and sustainable investment in your education and future possible.

Ventajas del curso

Whether it is at a global medium-sized company or at a multinational corporation abroad – the IUBH prepares you well for the global job market. The numbers speak for themselves: 3 out of 4 of our graduates work in an international environment, and every third person works abroad.
General business management
accounting, law, microeconomics and macroeconomics as well as mathematics and statistics
different management approaches and distribution methods
in-depth understanding and assessment of business correlations
Industry-specific know-how
detailed knowledge about specific management topics – human resource management, project management and market research
practical marketing topics –customer behaviour, budgeting, campaign planning, international marketing communication, Customer Relationship Management (CRM) and marketing strategy
Additional qualifications
organisation theory and intercultural training
fundamentals of scientific work
communication training

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Bachelor in International Marketing Management

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Bachelor in International Marketing Management