Descripción
Whether in an agency, in a consulting company, in the marketing department of a corporation or directly at an internet service provider – creative and strategic specialists in marketing are in demand everywhere. So you can potentially be employed at almost any company, both national and international. And the industry, especially in the digital sector, is growing steadily, offering great career prospects.
Our professors and lecturers attach great importance to the close integration of theory and practice. Most of them have themselves gained many years of specialist and management experience on an international level – and would like to share it. They do this for example through case studies, projects and field trips to renowned companies.
1st semester
- Statistics
- Academic Research I
- Marketing
- Human Resources
- Service Operations & Organisation
- Intercultural Communication
- Service Project Management
- Financial Accounting
2nd semester
- Business & Marketing Research
- Consumer Psychology & Behaviour
- Organisational Behaviour
- Financial Management
- Management & Cost Accounting
- Mathematics
- Computer Analysis
3rd semester
- Macroeconomics
- Microeconomics
- German Law
- International Law
- Pricing
- Sales & Distribution
- Marketing Communications
- Current Issues in Marketing
4th semester
- Internship in Germany or Abroad
5th semester
- Business Communication
- Business & Marketing Research
- Marketing Controlling
- Customer Relationship Marketing
Specialisations (excerpt):
- Communication
- Online Marketing
- Sales
or: optional Semester Abroad
6th semester
- Entrepreneurship & New Venture Management
- Strategic Marketing Management
- Academic Research II
- International Marketing Project
Bachelor Thesis & Colloquium
In the International Marketing Bachelor programme, you can opt for one of 3 majors to develop your specialisation:
- Sales
- Communication
- Online Marketing