AMA's advanced course in Strategic Marketing

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American Management Association México
AMA's advanced course in Strategic Marketing
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Curso
Escolarizada
24 horas

Descripción

Descripcion:

At this seminar, you'll take the next step toward becoming a strategic marketing guru. You'll discover cutting-edge strategic marketing models—and their real-world applications. And you'll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones…integrate your strategic marketing mix elements with corporate goals…and maximize the benefits of e-commerce technology.

How You Will Benefit:
  • Understand the strategic value of sales vs. the strategic value of marketing
  • Learn the stages of the customer buying process—and generate incremental value at each stage
  • Use the growth audit gap model to select the most effective options for strategic marketing programs
  • Efficiently target your strategic marketing campaigns to core buying influences
  • Successfully develop and manage new product and service launches to increase overall market share
Who Should Attend:
Anyone whose business would benefit from strategic marketing, including experienced marketing managers, directors and vice presidents of marketing…as well as executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing. Knowledge of the fundamentals of marketing is highly recommended.



Alcance organizacional
Estratégico (Directores y Gerentes Senior o Regionales)

Temario

What You Will Cover:
  • Strategic growth perspectives: the SMART growth segmentation
  • Strategic marketing for distinct psychographic groups
  • Moving beyond pricing as an objective…to pricing as a strategy
  • The role of strategic marketing in CRM: understanding the lifetime value of a customer
  • Changing the buying structure through the Internet
  • Promotion and communication as an integrated process
  • The seven stages of new product/service development

¿Necesitas información sobre cursos? Llámanos al 900 293 573

Llamada gratuita de lunes a viernes de 9h a 20h

Metodología

Presencial

Idiomas en los que se imparte

Español

Duración

3 días

Título obtenido

Certificado por parte American Management Association México -AMA GLOBAL México-

Promociones

10% Descuento
AMA's advanced course in Strategic Marketing
American Management Association México
Campus y sedes: American Management Association México
American Management Association México
Edificio Torre del Ángel. Paseo de la Reforma 350 Piso 14, colonia Juárez 06600 Ciudad de México (Estado de México)
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