Branding eq. Creating brand loyalty

Descripcion:

Why do some companies have fiercely loyal customers while others don´t?

Beyond having a good product and great customer service, such companies create a "tug" or "hook" based on a strong emotional appeal. The most successful brands tap into their consumers´ emotions.

This seminar is not about value propositions, logos, slogans or other traditional brand components. It focuses instead on "The Three Es" – Emotion, Experience and Enthusiasm. You will learn how to create emotions, provide a distinctive and positive customer experience and create enthusiasm and a personal affinity for your brand. Building on case studies and classic brand examples, you´ll see how to take a brand from good to great – and leave with a concrete action plan to apply these skills on the job.

How You Will Benefit:

• Learn to build a brand value proposition that makes customers seek you out
• Create a singular focus that makes your product/service stand out
• Make you brand relevant – either to your former audience or to your new one
• Know how to stay current with customers´ demographic characteristics
• Build brand awareness and distinction to give your sales team greater leverage 

Who Should Attend:
Experienced marketing managers, directors and vice presidents of marketing, as well as executives and managers in finance, operations, customer service, R&D and others who interact with marketing teams.

NOTE: Some knowledge of the fundamentals of marketing is recommended but not required.



Alcance organizacional
Estratégico (Directores y Gerentes Senior o Regionales)

What You Will Cover:

• Understanding why emotional brand connection is more important than ever.
• Recognizing what gives a brand power.
• Knowing the elements of brand, branding and brand equity.
• Connecting Brand Power to Emotional Quotient (EQ).
• Finding, re-finding and refining brand loyalty.
• How to build a brand people love.